Coca-Cola
Most panda bears are on loan from China. And those loans are expensive. Coca-Cola and ZOO Atlanta wanted to build the fanfare around the birth of a new loan, baby Mei-Lan. 
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Coke took over the downtown Atlanta train station during the hottest month in the South.
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Coke took over Indy for the Final Four.
Start hot finish cold.
Coke and baseball, about as American as it gets.
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