Colorado Hospital Association's 
Where for Care
Most folks don't know where to get help when injury strikes. Is it bad enough for the ER? Or will your doctor be able to handle it? Unfortunately, making the wrong choice can lead to inadequate care – and unnecessarily huge bills. This outdoor campaign was intended to get people thinking about where is the right place to go when the unthinkable or just the ordinary happens.
Creative director: Matthew Sharpe
Art director:
Lizzie VandeSande
Strategy director, writer: Joellen Sarmast

OBIE Finalist 2017
BMA Gold, best creative 2017​​​​​​​
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