New business is such a grind. Pitches can be taxing. So why not try a method that is proven for our clients? When it comes to creativity, the best ideas start a with a little friction. And this campaign was no different. The agency sent their list a flint in a custom-made box to encourage them to strike up a conversation with the team. This just so happened to land the agency one of their most creative clients and it won best strategy at the BMA's.