Weber's New #GrillofaLifetime
Weber has a lot of loyal customers. It's actually fair to call them rabid and obsessed. This year Weber launched a new grill that will change the game all together. To match the loyalty of Weber's hardcore fan base, we teased up the reveal with a social campaign that tapped into their freakish obsession with grilling.
We started by covering water towers with giant grill covers.
Social // Teaser 01
Social // Teaser 02
Social // Launch Day