Weber Grills #GrillofaLifetime
Weber has a lot of loyal customers. It's actually fair to call them rabid and obsessed. In 2016 Weber launched a new grill that changed the game all together. To match the loyalty of Weber's hardcore fan base, we teased up the reveal with a social campaign that tapped into their freakish obsession
with grilling.
Social // teaser 
Social // teaser 
Social // launch day
Social // static posts
We also proposed they cover water towers with giant grill covers as a tease.
Creative director & writer: John Angelopulos
ACD, art director: Matthew Sharpe

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