Weber Grills #GrillofaLifetime
Weber has a lot of loyal customers. It's actually fair to call them rabid and obsessed. In 2016 Weber launched a new grill that changed the game all together. To match the loyalty of Weber's hardcore fan base, we teased up the reveal with a social campaign that tapped into their freakish obsession with grilling.
Social // Teaser 01
Social // Teaser 02
Social // Launch Day
We also proposed they cover water towers with giant grill covers as a tease.